- Music videos demonstrate genre characteristics.
- There is a relationship between lyrics and visuals.
- There is a relationship between music and visuals.
- The demads of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
- There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
- There is often intertextual references
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