Genre Characteristics;
From the start of the music video you can tell that it is a a hip-hop video from the setting and in this you see the background the setting of the video is set within/around a basketball court in which is a norm for hip-hop artists to set their videos with in the 'hood' and the normal hangout in the hood are/is the basketball court because its right in the middle the hood, the middle of of and the characters with in the video and the way that they are dressed, for example you have the female in provocative clothing in shorts/tight fitted jeans with bikini tops/cropped tops bringing attention to themselves, seeking attention from guys which was their aim. You have the guys is their normal sports wear long basketball trunks. it is basically a normal everyday.
Relationship between lyrics and visual;
Through out the video you get a little story of how things happen in the 'hood' illustrating the process leading towards that one night stand and how it comes around.
Through out the video you see the synchronous relationship between the artists movements and the lyrics, because the video has no images just standard video.
"know what's on your brain" – here he points to his head where the brain is amplifying the fact he doesn’t know what’s on her mind.
"Or is it just a one night stand" – here he puts up on finger and starts to nod enhancing the fact that that is what he wants and what’s going to happen eventually.
"Ride around town in the big old Range" – moves he’s hand in a big circle to empathize the actual size of "the big old range"
"Or is it just a hit and run" – here in the video he starts to nod he’s head and does walking gesture with he’s hands illustrating someone walking away or running away.
"Come here girl lets get it on" – does the come here gesture with he’s hand, do exactly what he says.
"Don't know if I'mma see you again" - here he waves he’s hand in the no gesture illustrating that it is nothing more then what it is.
"You're probably hope it never would end" – he does the praying sign which also represents hope.
At the end of the video it has a reverse clip of what has just happened empathizing the fact that its just a one night stand and that it could happen again just as easily as it has already.
At the end of the video it has a reverse clip of what has just happened empathizing the fact that its just a one night stand and that it could happen again just as easily as it has already.
Relationship between music and visuals;
Through out the camera movements stay constant and smooth, it also has times that when the bass drops it cuts to a different part of the scenery or onto the other background characters; at 0:51 it starts to sway as well as if it was someone dancing with the artist watching him. It has a lot of close ups that zoom into or around panning the artist from angle to another, in a narrative way because it doesn't show any images to help like story line instead it stays constant and follows the story at it goes along.
Demands of the record company;
In this video you get a lot of close ups and panning of J.Cole; theres some from when its looking up at him showing he's superiority within that video. The camera never actually leaves J.Cole that much showing the viewers that this is him and this video is about him, you get shots of him from above and below.
This is most likely because its one of he's first actual videos that he hasn't had a well known feature.
Notions of Looking/voyeurism;
at the start of this video you get the impression that you are watching a video, but when it starts to sway with him when the beat becomes faster making it feel like we are looking through someone else's eyes who is with him at that current time.
Also when you see the women you see are sexual to the point that it still leaves a bit to the imagination, as in their body parts are not fully out there and they are not showing too much or too little.
You see the girls walking by through the railing, you see them walking towards you, you see a close up of one of the girls in particular, through the eyes the video has given you. You see different parts of the setting through the eyes of someone else involving us much into the video. Making the audience become more active as in more attentive whilst watching because it feels like they are apart of the video in a sense.
Intertexual References;
The plot of this video kind of links to the movie 'Love and Basketball' in the way that you see a basketball, the guys are playing basketball, its has that movie aura towards it.
Through out the camera movements stay constant and smooth, it also has times that when the bass drops it cuts to a different part of the scenery or onto the other background characters; at 0:51 it starts to sway as well as if it was someone dancing with the artist watching him. It has a lot of close ups that zoom into or around panning the artist from angle to another, in a narrative way because it doesn't show any images to help like story line instead it stays constant and follows the story at it goes along.
Demands of the record company;
In this video you get a lot of close ups and panning of J.Cole; theres some from when its looking up at him showing he's superiority within that video. The camera never actually leaves J.Cole that much showing the viewers that this is him and this video is about him, you get shots of him from above and below.
This is most likely because its one of he's first actual videos that he hasn't had a well known feature.
Notions of Looking/voyeurism;
at the start of this video you get the impression that you are watching a video, but when it starts to sway with him when the beat becomes faster making it feel like we are looking through someone else's eyes who is with him at that current time.
Also when you see the women you see are sexual to the point that it still leaves a bit to the imagination, as in their body parts are not fully out there and they are not showing too much or too little.
You see the girls walking by through the railing, you see them walking towards you, you see a close up of one of the girls in particular, through the eyes the video has given you. You see different parts of the setting through the eyes of someone else involving us much into the video. Making the audience become more active as in more attentive whilst watching because it feels like they are apart of the video in a sense.
Intertexual References;
The plot of this video kind of links to the movie 'Love and Basketball' in the way that you see a basketball, the guys are playing basketball, its has that movie aura towards it.
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